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The photographer website report / October 2026
The best website
for photographers?
Here’s what we found.
We checked 17,940 US photographer websites to see which platforms they use. Compare yours by state and specialty.
What are photographers using?
17,940US photographer websites checked
The short answer
Squarespace and Showit are the two most common choices in our sample. Squarespace leads nationally at 22.8%. Showit follows at 21.7% and leads among wedding photographers at 27.4%.
Looking for your kind of photography?
See the specialty breakdown ↓Compare your website
Where does your
website fit in?
Enter your website to see how its platform compares with the photographers we checked. We’ll also check a few things on your homepage.
Your website comparison
—
National popularity rank
—
of all 17,940 sites
use your platform—use your platform
Ranked by how often each platform appears in our US sample.
Your quick check
Checks use the first 256 KB of public HTML. They don’t test layout, accessibility, enquiry delivery or full SEO performance.
01 / The national picture
Squarespace and Showit
lead nationally.
Squarespace and Showit together power 44.5% of the sites we checked. WordPress comes next at 14.9%. The rest are spread across general builders, photography platforms and custom sites.
What website platforms do photographers use?
Share of 17,940 websites in our sample
Bar scale: 0–35% · Percentages are rounded; totals may not equal 100%.
Source: 2Blokes, October 2026Download chart ↗
02 / Close to home
Which platform leads
in your state?
Showit leads in 17 of the 32 states with at least 100 websites checked. Squarespace leads in 11. WordPress leads or shares the lead in three, and Pixieset leads in Missouri.
17 Showit11 Squarespace3 WordPress*1 Pixieset
What’s the leading platform in your state?
Select a state. Hatched tiles mean a lead of one percentage point or less.
ShowitSquarespaceWordPressPixiesetUnder 100 sitesClose / tied
Texas
Squarespace leads in our sample.
Squarespace 23.6% · Showit 22.6% · WordPress 13.6% · Wix 11.8% · Pixieset 5.4%
The leading platforms are within one percentage point.
Schematic tile map, not a geographic outline. *New Jersey ties WordPress and Wix at 18.1%. Ten state results are close or tied; treat them with caution.
Source: 2Blokes, October 2026Download map ↗
The biggest samples are concentrated in a few states. Winning more states doesn’t mean being the most common platform nationally.
03 / Your kind of photography
What do wedding and
portrait photographers use?
Showit leads among wedding and family photographers in our sample. Squarespace leads for newborn and portrait work. Choose a specialty below.
Platform use by photography specialty
Wedding · 3,549 websites checked
Five common platforms, not the full distribution. Bar scale: 0–35%. A missing platform is not a zero.
Source: 2Blokes, October 2026Download chart ↗
Pixieset appears on 11.8% of family sites and 10.4% of newborn sites, compared with 6.8% of wedding sites. We didn’t ask photographers why they chose their platform.
04 / The regional picture
Pixieset is more common
in the Midwest.
Pixieset appears on 14.4% of the Midwest sites we checked—nearly twice its share in any other region. Missouri is the only measured state where it leads.
Platform use by US region
Midwest · 2,315 websites checked
Selected platform shares; not the full distribution. Bar scale: 0–35%. Regional sample sizes are included in the download.
Source: 2Blokes, October 2026Download chart ↗
The survey didn’t ask why people chose Pixieset. We’d need more research to explain the regional difference.
05 / A note on speed
How did the platforms
compare on server response?
We also ran a basic server-response check on 12,000 sites. This chart shows the share flagged as “likely slow” in the research summary.
Sites flagged in the server-response check
Lower is better on this measure alone
Bar scale: 0–35%. This is not a page-load, Core Web Vitals or platform quality score.
Source: 2Blokes, October 2026Download chart ↗
Read this one carefully. The CSV records categories, but not the numeric response times or the threshold used. Per-platform sample sizes are included in the download. These figures describe that check, not how fast your site loads. Test your own pages before deciding to move.
06 / What should you do with this?
What should you check
before changing platforms?
If you’re thinking about moving your site, these are the things we’d check first. Sometimes a few fixes will get you further than a rebuild.
Does it feel like your work?
Clear galleries, a personal voice and a good experience on a phone.
Can someone enquire easily?
Test the form, the confirmation and where that enquiry lands.
Is it worth what you pay?
Review hosting, subscriptions, security and what you actually use.
We can work through this with you.
Questions about photographer websites
What else should
you know?
What is the best website for photographers?
There’s no single winner for every business. In our October 2026 sample, Squarespace was the most common at 22.8%, followed by Showit at 21.7%. Use that as context, then check whether your site can be found, shows your work clearly, takes enquiries and is manageable.
What website platform do most photographers use?
Squarespace and Showit were the two most common platforms among the 17,940 sites we checked. Together they accounted for 44.5% of the sample. Neither platform alone was used by a majority.
What do wedding photographers use?
Showit led among the 3,549 wedding photographer websites in our sample, at 27.4%. Squarespace followed at 22.1%. That measures popularity, not bookings or business results.
Is Wix or Squarespace better for photographers?
Our sample shows usage, not a controlled comparison of quality. Squarespace appeared on 22.8% of sites and Wix on 12.2%. The useful next step is to compare your design, enquiry flow, costs and maintenance needs.
Can Pixieset work as a photographer’s website?
Photographers in our sample do use it: 7.5% nationally, 11.8% among family sites and 10.4% among newborn sites. Whether it fits your business depends on what you need your site to do.
Do I need a new website to work with 2Blokes?
Only if you need one. We start with an audit of your website, security, tools and bills. Then we agree what to fix, improve or leave alone.
Can I use these charts?
Yes. Download a chart, credit 2Blokes and link back to this report. The downloads include the source line. Please keep the sample limitations with any conclusions you share.
About the research
How we collected
the data.
Between October 4 and 24, 2026, we checked 20,412 independent US photographers found through public search and map listings, plus Instagram in five states. Of those, 17,940 had their own website. Platforms were identified from public HTML and server headers. We removed repeated headers and kept the first record for each unique host key, leaving 20,412 records and 17,940 unique website domains.
- This is not a census or a random sample. California, Texas, Florida, Tennessee, New York, Arizona and Utah make up 66.9% of the photographers checked.
- State leaders need at least 100 websites. Eighteen states fall below that threshold. Ten measured states have a lead of one percentage point or less, including a tie in New Jersey.
- National shares are sample shares. They are not weighted estimates of every US photographer. Percentages are rounded.
- Detection has limits. “Custom or other builder” includes hand-built sites and platforms we couldn’t confidently identify.
- Only aggregate results are published. No individual business is named. Counts below ten are omitted from the public download.
The public download contains aggregated counts and shares, with small cells suppressed. The original business-level sheet is kept private. Speed results are categorical: numeric timings and the original slow-response threshold aren’t available in the export.
Cite this research
2Blokes, The Photographer Website Report (October 2026). Analysis of 17,940 US photographer websites.
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